So, I just opened an email from a fellow marketer's list. Big launch recently. It's been a fun sequence to observe.

This email was about a "special call" for Mom for Mother's Day.

"Hmm. You don't think... Really?"

Yes.

The pitch was for me to give my Mom, for Mother's Day, an opt-in for a list-building teleseminar so she could change her life forever.

Ya know, I had something else in mind for Mother's Day, but thanks...

Honestly, it just came across as so crass and greedy that any intended good-will just flew away.

TAKEAWAY: There are some things that just don't work. "Make money online" teleseminar invitations as Mother's Day gifts is one of those things...