As I was surfing around on some favorite blogs and forums tonight, I stumbled across this video on John Reese's Income.com blog where John lays out "The Reese Formula"




Once you run it all down, I don't think you'll find a more concise formula for cracking the code to successfully marketing your business over the internet. And you'll be doing so at its full potential.

Reese sounds like he just downed 4 Red Bulls and they're rushing him to finish up but this video is money in the bank.

Check it out: http://www.income.com/blog/2007/07/06/the-reese-formula/

If I were to add my take on such a formula it might look like this:

• The Right Offer (Get this wrong and nothing else matters)
• Responsive Market (Sell to buyers, not seekers)
• Incoming Traffic (Generating traffic is its own art and science)
• Lead Conversion (Where the rubber hits the road)
• Partners x Quality (Brilliant concept, partners to the power of their quality)
• Search Visibility (SEO, Social Networks, PPC, everywhere buyer is)
• Content x Quality (Again, brilliant - content to the power of its quality)
• Content Distribution / Syndication (Your content's reach)
• Email Marketing (Follow up and sales sequence)
• Marketing Exposure (Full breadth of marketing channels, direct mail, phones, ?)
• Visitor Value (How much you can spend for every eyeball)
• Traffic Monetization (Leveraging every opportunity to profit, plugging leaks)
• Viral Systems (Link bait and letting others seed your creative)
• Branding x Quality (Positioning and controlling your brand equity)